Our productions primary audience was intitally those interested in the genre, however this is too much of a narrow audience for the film to be profitable. To that end we tried to broaden it's designated audience by giving it a distinctive look and story. This should attract those who enjoy both style and substance, it also draws in those who enjoy artsy indie productions.
The bulk of the audience would probably be the American public, due to this film being based in their culture and about a time in their history. It means they can relate to the characters and settings more as it's closer to home. We knew this from the start that an American Gangster film would find it's largest audience in America. However this does not mean we could alienate those from other cultures or wrongly portray the American culture of the time.
Our film does not have a specific gender for it's desired audience, we went against the conventions by having an independant woman was one of the lead characters. This creates appeal to both a male and female audience, even though the genre itself is normally catered towards male audiences. I feel we have done a good job making it more appealing to both sexs, because the female lead also serves to be attractive to the male portion of our audience. We made the product suitable for our designated audience by making sure we had made it as accurate as possible, bearing in mind our limited budget. This means costume, props, voices and the asthetics were all appropriate for the time. We had to go out of our way to make sure not to include anything that would compromise the integrity of our time period e.g modern cars, products etc.
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