5. How did you attract/address your audience?

Posted by Ghostninja13 On Thursday, 5 May 2011 0 comments

With the plethora of online options these days I felt that over the internet would be the most effective way to attract and address our audience. This opens up many different channels, from the obvious of social networking which proved to be very helpful. To more obscure things such as a small little marketing campign and feedback session I got from my website.


Youtube is the first choice, it is where the video is uploaded, however it's not easy to get a small channel such as myself noticed. I only have around 225 subscribers so it will not reach a wide audience. Despite this fact we did get some likes on the video and a decent amount of views. But the site is only useful for attracting the audience to the product but because of the lack of comments we cannot recieve feedback and see what they liked or didn't like.


We found the best way to get our product to people was word of mouth, by physically showing them and noting the responses we got. From people I know I got feedback on changing the initial contrast and on certain transitions. My friend also offered to produce a logo for me which he did and had some ideas on how to match up the sound to make it sound smoother as with the rough cuts they are rather sporadic.


In order to get some appropriate feedback I used the website I help run to make a topic and get some criticism. Unfortunatly the sites archives were cleaned out when the other admin was messing around with the sites layout and posts. So the only available shot I have is of people saying it was good and congratulations etc. I had done a number of other topics explaining what I was doing and that it was coming soon. I got a lot of interesting ideas from feedback given by the guys on this site, it's just a shame I can't take anymore screen grabs.

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